All these things included to express your thoughts.

“I want to put a ding in the universe.”
Steve Jobs

My favourite track by Blank & Kytt

A real hero


We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

This is what customers pay us for—to sweat all these details so it’s easy and pleasant for them to use our computers. We’re supposed to be really good at this. That doesn’t mean we don’t listen to customers, but it’s hard for them to tell you what they want when they’ve never seen anything remotely like it. Take desktop video editing. I never got one request from someone who wanted to edit movies on his computer. Yet now that people see it, they say, ‘Oh my God, that’s great!’

People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.

When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.’ It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.

Other Features Include


🛇 Powerful blog with different styles for different post types
📱 Fully responsive design across desktop, mobile and tablet
Retina full HD graphics
Snippets for writers: dividers, table of contents page and drop caps
🔦 Focus mode gives the ready clarity and concentration
No images used to make the theme so it's zippy and sharp
🎬 Fully responsive video and images to full width
No need for any stacks to make content responsive. It's built-in.
🌄 Background Image behind the content
Full and complete colour control
🎔 The best typography from Google Fonts
Social and Icon Font Entypo Included